CATEGORIE DI CORSO
PCF308 – Market Positioning
This training course provides the knowledge and skills needed to understand the importance, objectives and criteria of positioning analysis, as well as the importance of assessing the degree of competitiveness. It helps to understand the competitive strategies identified.
CATEGORIA: CORSI DI LINGUA INGLESE
IMPARERAI
- Positioning Strategies
- Demographic positioning
- Value positioning or Price strategy
- Low and high-price strategy
- Distribution, Quality & Affinity positioning
- Repositioning
