SPLASH – SALES PLATFORM STUDIES FOR HIGHER EDUCATION

The SPLASH – SALES PLATFORM STUDIES FOR HIGHER EDUCATION project aims to create, test, disseminate and systematize an original learning format, based on e-learning platforms, for courses on international sales and digital selling at European level, in order to develop the skills for university (undergraduate) students, enrolled in business, marketing and sales university programs.

The main idea of this project is to analyse a series of e-learning platforms that host lessons on sales and create new content suitable for an increasingly internationalized and digitaloriented scenario.

These new contents will be created in the form of OERs (in the form of interactive video training pills and narrative branched scenarios) and an
adaptability/adaptation manual will be released to adapt the existing platforms to the new content that will be developed.

In order to implement a blended teaching methodology, training moments will be organized both in presence and online, at the same time in the partner countries, i.e. online sales competitions, in which students will be called to solve real working situations.

These competitions will be organized simultaneously in a physical and virtual location in the different countries of the partnership.