The “IN.K.A.M.S.-International Key Account Management & Sales” project aims to create, test, diffuse and apply a new university learning program based on International Sales & Key Account Management. It is an integrated and permanent European framework that, by changing the methodological paradigm, allows one to develop International Sales & Key Account Management skills, in an innovative and interactive way tailored to the needs of enterprises and individuals.
One foresees:
- the DESIGN OF A NEW TRAINING CURRICULUM
- the PRODUCTION OF:
-OERs and the learning environment available in all partnership languages and/or in English. This phase also foresees piloting actions - CONDUCTION OF CHECK UPS to gather information and data to be analysed in order to guide SMEs in the implementation of strategic paths to plan, direct and control sales processes.
- THE MOVIE EDUCATION METHODOLOGY in which partner trainers from University partners will be involved in a mobility that will take place in Italy at the Università Politecnica delle
Marche that has considerable expertise in movie education, to acquire the methodological references and to guide students in the Improvement Laboratory of Storytelling. The aim is to guide the project beneficiaries in designing, scripting and acting in short educational films to stage typical situations of business sales processes and the relational dynamics of strategic client management.
